Campaign Snapshot
Client: Renault Motors India
Campaign Objective: Increase fan subscriptions and generate test drive leads for Renault Kwid and Renault Lodgy
Platform: Facebook
Duration: 3 Months
Result: Hugely successful with significant growth in engagement and leads
Overview:
Renault Motors India sought to promote two key models, the Renault Kwid and Renault Lodgy, through an engaging and targeted digital campaign. The primary objectives were to increase brand visibility, boost Facebook fan subscriptions, and drive test drive bookings for the new car models.
Challenge:
Renault Motors India wanted to expand its social media presence and engage with a larger audience, particularly around the launches of Kwid and Lodgy. The key challenge was creating content and campaigns that would resonate with the target audience and convert social media followers into test drive leads.
Strategy:
Rigi Solutions developed a comprehensive Facebook campaign strategy focused on:
- Targeted Audience Segmentation: Using Facebook’s advanced targeting tools, we segmented the audience based on demographics, interests, and online behaviour, ensuring we reached potential customers interested in automobiles, especially those in the market for compact cars and family vehicles.
- Compelling Creative Content: Eye-catching visuals and videos were designed to showcase the key features of the Renault Kwid and Renault Lodgy. Interactive content encouraged users to engage with the campaign, such as polls, product highlights, and user testimonials.
- Lead Generation Focus: The campaign featured a clear call-to-action, driving users to book test drives directly through Facebook’s lead form. This simplified the process for potential customers and reduced friction, ensuring higher conversion rates.
- Fan Subscription Growth: To build a stronger long-term relationship with the brand, we encouraged users to follow Renault’s Facebook page for exclusive content, updates on upcoming models, and special offers.
Result:
The Facebook campaign exceeded expectations across all key metrics:
- Fan Subscription Growth: The Renault Facebook page saw a 65% increase in fan subscriptions, significantly expanding the brand’s social media footprint.
- Test Drive Leads: The campaign generated over 4000 test drive leads for Renault Kwid and Renault Lodgy, far surpassing the initial goals.
- Engagement: With creative content and targeted ads, we achieved a 72% engagement rate, showing strong interaction from the audience.
- Reach: The campaign reached over 4 million users across key markets, positioning Renault as a leading player in the compact and family car segments.
Conclusion:
The Facebook campaign for Renault Motors India successfully increased brand visibility, grew fan subscriptions, and, most importantly, generated high-quality leads for test drives of Renault Kwid and Renault Lodgy. The targeted and creative approach not only delivered immediate results but also helped build a stronger long-term relationship with the audience. Renault’s digital presence was significantly strengthened, showcasing the effectiveness of a well-executed social media strategy.
Key Takeaway:
An integrated and focused Facebook campaign can significantly drive engagement, leads, and long-term customer loyalty in a highly competitive market.
